Exhibitor Resource Page
Below you will find important resources to help you get the most out of the Festival.
Rentals & Purchases
Utilities & Audio Visual
DeVos Place – Contact DeVos Place to order booth utilities (electric, phone, internet, A/V and more) at an additional fee. Be sure to adhere to the deadlines listed to receive special rates.
Questions? Contact Katie Oquist at DeVos Place – 616-742-6534
Display Services & Rental Furnishings
Contact Art Craft Display for rental furnishings, labor services, freight handling, forklift services, carpet, banner hanging and more at an additional fee OR you may bring your own. Booths include a 8′ high back drape, 3′ high side drape, a skirted 6′ or 8′ table, 1 chair, and a wastebasket.
Click here for freight shipping label
Questions? Call Art Craft at 616-791-8024
Order VIP tickets
All booths come with complimentary credentials for your workers, as well as 6 Guest Passes for friends, family or customers. If you need more passes to the show, VIP tickets are a great way to provide tickets to your friends, family & customers at a reduced rate of 50% off.
Event Insurance to Purchase
In the event you do not carry General Business Liability Insurance, we have made arrangements for our exhibitors to acquire coverage at a significant savings, with JD Fulwiler & Company Insurance.
Click below for the special rate ($75 plus tax).
Once you receive the certificate, forward a copy to mollyh@showspan.com
Move in & Move Out Information
Move In/ Move Out Information
MOVE-IN
Thursday, November 20, 8am-4pm (Special Event in the evening, please make sure all your supplies are inside your booth space before you leave.)
Move in for the Ballroom (The Vineyard) and Hall C (Beer City Station) locations ONLY
Friday, November 21, 8am-12pm (Industry Event begins @ 1pm). Booths located in the Grand Gallery and Secchia Lobby can only move in on Friday.
Move in for the Grand Gallery location (RendezBREW: Coffee, Cordials & Desserts), the Secchia Lobby (Meijer Marketplace booths) and (The Vineyard) and Hall C (Beer City Station) continues.
Beer City Station & RendezBREW Cafe Exhibitors: Use the Michigan Street dock. Traffic controllers at dock doors will direct exhibitors into the Michigan St.
The Vineyard, Meijer Marketplace & Barrel Room Exhibitors: Use the Lyon Street dock (Lyon St. is the access road between Amway Grand Plaza Hotel & DeVos Place).
Friday Only: 8am-12pm – Use the service elevator (access through the double doors in the middle of the parking area below DeVos Place).
FREIGHT/MOVE IN DOCKS
• DeVos Place Freight/move-in doors are located on the NE corner of Michigan Street at Monroe Avenue and on Lyon Street, off Monroe Avenue.
• Cross traffic turns are NOT allowed entering or exiting DeVos Place during move-in and move-out.
CLICK HERE for the MOVE-IN FLOORPLAN
MOVE-OUT
• Saturday, November 22, Move out starts: 9:15pm – Once all patrons have exited the building, we will begin using the overhead doors and service elevators.
• Sunday, November 23, Move out resumes: 9am – All exhibits must be removed by 11am, No exceptions.
Additional Resources: Office Hours, Parking, Hotels
Restaurant Walkthrough
Restaurant and Food Booth exhibitors should plan to attend one of our Restaurant walkthroughs on 10/21 and 10/30 8:30am-9:30am at DeVos Place. This gives exhibitors a chance to tour the venue, locate the available docks, find the dishwasher and prep area, see their booth location, and ask any questions that may come up before the festival.
If you are unable to attend, be sure to review our video here.
Industry Event
This event invites small and large grocers, specialty food and beverage establishments, restaurateurs; and many more, looking for great new products to carry. A business card from a MLCC licensed business and ID are required for entry to the event. Check-in at the Industry Booth on the 3rd Floor of DeVos Place.
View event Flyer here.
DEADLINE: NOVEMBER 11, 2025
Food Sales – Digital Tasting Tickets
Small plate restaurants and gourmet specialty food booths are required to bring their own POS system to accept cash and credit card sales. Participants may also use the Festival digital ticketing system to accept payment. Any tasting tickets accepted will have a 20% service fee deducted from the total payout. If you would like to use the digital system, fill out the form here to reserve the equipment and email a W-9 to Alexw@showspan.com by November 1 to receive payment by December 15. Forms received after November 1 will have a longer payout timeline.
DEADLINE DATE: NOVEMBER 1, 2025
Beverage Listing Submission
Beverage companies – tell us what you’re bringing!
Please let us know what beverages you are bringing to the Festival so we can list them on our website. The inventory form should be emailed to alexw@showspan.com. Download the applicable forms below.
DEADLINE: OCTOBER 1, 2025
Festival Office Hours
Grand Gallery Meeting Room E | Phone: 616-446-9151
| Thur, Nov 20 | 8am-5pm |
| Fri, Nov 21 | 8am-Close |
| Fri, Nov 22 | 12pm-Close |
Dates, Times, Admissions
Friday, November 21, 2025 4:00pm – 9:00pm
Saturday, November, 22, 2026 2:00pm – 9:00pm
Single Day Admission (Fri/Sat) $25 per person
Drink Tickets: $0.50 per credit
Pairing Dinners: $80-$100
VIP Night (Thursday): $150
Exhibitor Parking
To help our exhibitors and patrons with the cost of parking, we offer a FREE TROLLEY from a $3 per day parking lot to take you directly to DeVos Place. The shuttle parking lot is located in the DASH Lot #9 on Seward Ave.
10 Minute Trolley Schedule:
November 21…………………..…………..11am-11pm*
November 22…………………..………..12pm-11pm*
*Last Trolley Leaves DeVos Place (303 Monroe Ave, Grand Rapids, MI 49503)
Grand Rapids Parking has increased rates in their DeVos Place lot and other lots — Click here for Event Rates, which can range from $13 -$25.
Exhibitor Lounge
Grand Gallery Overlook, Meeting Rooms G and H
Open one hour before the festival opens to the public each day. Refreshments available.
Festival Exhibitor Lounge Sponsors:
Building Requirements
Click here for information on ADA regulations, building rules, food sample & sales, music licensing, security information, and more. Check out our Booth Design Tips for some Do’s and Don’ts of decorating your space.
Basic booth provisions:
8” back drape, 3’ side drape
(1) skirted 6’ or 8’ low (30”) table
(1) chair
Wastebasket
Additional winery, brewery, distillery, & distributor booth provisions:
1 pouring assistant
Ice & water service
Dump bucket
Additional restaurant or specialty food booth provisions:
Single 110 volts (20 amp) electric line
Sanitary hand washing station components
You must provide your serving plates (disposable), silverware (disposable), napkins, and POS System to accept cash and credit card sales.
Additional pairing booth provisions:
High-top table set up
Prep tables as needed
Seating for 20 guests
See the Amway Order Form to place your order for dishes, glass, and silverware or you may provide your own; along with your tablecloths and décor.
Hotel Information
ROOM BLOCKS – DEADLINE FOR SPECIAL RATES: October 21, 2025
AMWAY GRAND PLAZA – $174 + 18% tax for Single/Double Occupancy
Click here to make your reservations online or call 800-253-3590. Ask for group reservations and mention ShowSpan/GR Wine Festival.
JW MARRIOTT – $239 + 15% tax
Click here to make your reservations online or call 888.236.2427. Ask for group reservations and mention ShowSpan/GR Wine Festival.
SHOWSPAN CORPORATE RATES – NO DEADLINE. Rate based on availability.
EMBASSY SUITES – $149 + 18% tax for Queen Suite or King Suite Occupancy. $169 for upgraded room.
Click here to make your online reservations or call 616-512-5700. Use the corporate ID number (0003323088) under special rates.
HOLIDAY INN DOWNTOWN GRAND RAPIDS – $144 + 18% tax for Standard Double/Double Occupancy.
Click here to make your reservations online or call 616-235-7611. Use the corporate ID number {786936949} within the IHG app or on a mobile device.
Festival Logo & Ads
Use the following assets to promote your participation at the show! Hover over any file to preview, copy or download. Looking for something specific? Email Laura at lauras@showspan.com to make a size or layout request.